Consumer Genetics and Genomics

Welcome to our website dedicated to exploring rapidly the evolving world of direct-to-consumer genetic tests. Our goal is to explore the new and sometimes confusing landscape of genetic testing marketed to a consumer audience. We aim to include the underlying science, the regulatory environment, and the companies themselves.  Our intent is to provide accurate resources for consumers, as well as for providers considering genetics as part of their practice.

We will undertake a company-by-company examination of what is being offered. We’ll be asking the experts, and reviewing the science. Our first deep dive will be into the world of nutrigenomics. Nutrigenomics and nutrigenetics based lifestyle advice is a common offering among companies which offer personalized lifestyle advice direct to consumers. It makes a great starting point as we evaluate the science and its applications.

Nutrigenomic Diet Companies

Nutrigenomics has emerged as a promising field, exploring the intricate interplay between genetics, nutrition, and health. Companies offering nutrigenomics-based services claim to unlock the secrets of your genes to provide tailored dietary advice and optimize your well-being. However, amidst the promises, there are valid concerns that demand scrutiny. We will explore the progress made in nutrigenomics research and question whether we have truly reached a stage where our diet can be precisely tailored to our genetic makeup.

Case Study One: Genovive

Our first in depth interviews were with Jim Davis, the bioinformatics developer and data manager at Genovive LLC from 2011 through 2020, when Genovive closed down.  Jim played a central role in attempting to properly utilize nutrigenomics within the company’s business model. He is listed a key inventor for all of Genovive’s patents and patent applications within the U.S. and internationally. Jim will give us “insider” details about how a weight loss company actually uses nutrigenomic and nutrigenetic research to create and market products. Our goal is to gain insights into what Genovive did right and where it may have gone down the wrong path. We will take a close look at the company’s leadership from an insider perspective.

Genovive offered personalized genetic testing and health optimization services. The company focused on utilizing genetic information to provide individuals with customized recommendations for improving their overall well-being and achieving their health goals. By analyzing an individual’s DNA, Genovive aimed to provide insights into various aspects of health, including nutrition, fitness, and weight management.  We’ll take a detailed look at Genovive to begin unraveling the strengths and weaknesses of how genetics is being applied by companies offering personalized health advice.